On Friday, October 3rd, the "victim" was Sock Monkey Greetings Etsy Shop. Before the "attack," this shop had a total of three sales. By the end of the day, the shop had 43 sales!
Visit The Handmade Movement Website to find out the schedule of the next few Sneak Attacks. A few hours before an attack begins, there will be an Etsy Forum Thread with the words "Sneak Attack" in the title. You can post in that thread and feel the excitement build as the time for the attack draws near.
There are hints on the The Handmade Movement website about what kind of shop it is and the price range of the items, which start from being very affordable so that as many people can join in as possible.
At the time of the attack, go to The Handmade Movement Website to find the link for the chosen shop. Then go to that shop and purchase an item. Include the words "Sneak Attack" in the "message to seller". The shop owner will be informed of what is happening five minutes before the attack is to begin so they know what is going on.
This is a great way to help out shops that have 0 to only a few sales.
Here are some links to previous "Sneak Attack" forum threads:
Tuesday, October 7th
Monday, October 6th
Friday, October 4th
The creator of this wonderful, fun and successful idea is Michael Phipps, owner of Phipps Art Etsy Shop.